Fuji

Fuji or Fujifilm is a Japanese multinational conglomerate operating in photography, optics, office and medical electronics, biotechnology, and chemicals. Established in 1934 and still operating today. It’s universally acclaimed for the quality of its lenses, especially in large format photography, cinema, and broadcasting, for the quality of the film and chemicals in the analogue age, but also for small, medium format, and digital consumer products. Their partnership with Hasselblad, Nikon, and their innovative approach to digital sensors carved the name Fujifilm in camera manufacturer and Photography history.
Wikipedia